Personalize the hero without repainting the brand
The resolved audience view changes motion and connection density in the hero. The magenta palette keeps the same role in every variant.
A personalized page does not need a new color system for each audience. Wize resolves a view from an explicit visitor choice or, after analytics consent, from a bounded set of intent signals. The hero receives that resolved view instead of reading raw campaign or browsing data itself.
The tuning map changes two parameters in the particle scene: orbit speed and the threshold used to draw connections. Startup, marketing, enterprise and commerce views use different values. The light and dark palettes remain fixed, with the same magenta accent rather than a segment-specific hue.
Reduced-motion, limited-data and low-capability paths can stay on a CSS fallback instead of loading the full scene. None of this proves that personalization improves conversion; that would require measured evidence. It does show a practical boundary: adapt an optional layer, preserve the identity tokens, and leave the page usable when the layer is absent.