Case study / EuroAeroBeton

B2B product catalog with real-time inventory

A product catalog and lead generation platform for a gas concrete manufacturer in Saint Petersburg, built to handle complex SKUs and drive wholesale inquiries.

ManufacturingVue.jsBitrix CMSCalltouchJivoSiteYandex.Metrica

The challenge

Build an online presence that converts construction industry visitors into wholesale leads while presenting 12+ product SKUs with technical specifications and real-time stock levels.

Constraints

  • Construction industry audience expects fast, no-nonsense UX
  • Product data must sync with warehouse inventory
  • Must work reliably on mobile at construction sites

What we built

Vue.js-powered catalog with dynamic product cards, real-time inventory indicators, integrated call tracking (Calltouch) for sales attribution, and JivoSite chat for instant support.

Tech stack

  • Vue.js
  • Bitrix CMS
  • Calltouch
  • JivoSite
  • Yandex.Metrica

Results

Product SKUs

12+
Unverified

Lead channels

Phone + Chat + Form
Unverified

Inventory sync

Real-time
Unverified
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