Case study / EuroAeroBeton
B2B product catalog with real-time inventory
A product catalog and lead generation platform for a gas concrete manufacturer in Saint Petersburg, built to handle complex SKUs and drive wholesale inquiries.
The challenge
Build an online presence that converts construction industry visitors into wholesale leads while presenting 12+ product SKUs with technical specifications and real-time stock levels.
Constraints
- Construction industry audience expects fast, no-nonsense UX
- Product data must sync with warehouse inventory
- Must work reliably on mobile at construction sites
What we built
Vue.js-powered catalog with dynamic product cards, real-time inventory indicators, integrated call tracking (Calltouch) for sales attribution, and JivoSite chat for instant support.
Tech stack
- Vue.js
- Bitrix CMS
- Calltouch
- JivoSite
- Yandex.Metrica
Results
Product SKUs
12+Lead channels
Phone + Chat + FormInventory sync
Real-timeRelated services
E-commerce
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